Portfolio #2 - Exxovantage

Overview

About Exxovantage: Exxovantage is a wearable technology where their mission is to increase workers’ safety, productivity, longevity and well-being by empowering and protecting the global workforce with integrated solutions and technologies. These technologies include workplace wearables, back exoskeleton, mid-height exoskeleton, shoulder exoskeleton, carry suit exoskeleton and wrist skeleton.

My Role: In my role at Exxovantage, I was tasked with enhancing the company’s digital marketing efforts, particularly through strategic LinkedIn engagement, graphic design, and identifying sales opportunities. My primary goal was to support the CEO in elevating the company’s online presence, expanding its reach within the wearable technology industry, and driving business development..

Key Contribution

    • Authentic Engagement: Advised the team on creating genuine, engaging content and interacting authentically with other LinkedIn users. Emphasized the importance of contributing value in comments and posts without overt selling, to foster trust and build meaningful connections.

    • In-depth Industry Research: Assisted the CEO in conducting comprehensive research on the Woolworths Group, focusing on their workplace safety and sustainability initiatives. This research was instrumental in developing new business relationships with the Woolworths Group.

    • Lead Generation Support: Conducted targeted research on potential leads from LinkedIn, compiling a comprehensive list of industry contacts to support lead generation and outreach efforts for the CEO.

Impact

  • Enhanced Brand Visibility: The increase in followers and improved engagement on LinkedIn raised Exxovantage’s profile, facilitating greater brand recognition and credibility within the wearable technology sector.

  • Professional Networking: By fostering genuine interactions on LinkedIn, Exxovantage was able to establish stronger connections with industry leaders and potential customers, laying a foundation for future business opportunities.

  • Follower Growth: My strategic advice helped Exxovantage achieve a 40% increase in LinkedIn followers, significantly boosting the company’s network and enhancing its presence in the industry.

Creative Contribution

Mentored by CEO: Received direct training and mentorship in graphic design using Canva, focusing on practical skills such as layout design, colour associated with brand, and visual communication.

Feedback and Improvement: Engaged in a rigorous feedback loop with the CEO, enhancing my design capabilities and understanding of effective visual content

Testimonaial

Jawad excelled in generating promising leads and supporting the sales team and CEO with valuable insights, showcasing his ability to contribute to business growth initiatives effectively. Jawad’s proficiency in creating visually appealing content using the Canvas application was instrumental in crafting engaging social media posts, enhancing our brand’s online presence and customer engagement. I am confident that Jawad will excel in any marketing role within your organisation. He possesses the necessary skills, knowledge, and attitude to make significant contributions to your team and help achieve your marketing objectives.
Scott Waugh
Chief executive officer